Every product has purpose(s) it
serves; the purpose defines the use such product is put to and the use precedes
the product. The value of each product is use defined; use determines the
usefulness and then demand for the product. At any point in time the usefulness
is lost, the value depreciates immediately and volume of demand closes up to nil.
Every product represents the
producer; it’s a test of the integrity of the manufacturer. Once the value is
lost or compromised the product loses worth likewise. To maintain/keep worth,
almost always the producer recalls the product for the integrity he must
protect/defend.
Every producer sells first the name
he has made and then the product; the name made is his brand. All brand need
usefulness to remain a brand otherwise a loss to the producer. To maintain a
brand most producers recalls a product that fails to represent their brand.
Every recalled product is a loss to
the producer but a better loss than a lost brand; it’s a necessary loss to keep
brand. Once brand is kept, only a matter of time the producer makes a gain
again; as all recalled product becomes a specimen for improved product.
